7 Ways To Make Your Website Work For You
If you really want your website to work hard for your business, it is going to take some time and effort on your part, but the more you invest in it, the more you will get out of it.
Here are our top 7 ways to make your website more successful:
1. Add content to your website regularly
We all visit websites to find information, and what keeps visitors coming back is fresh, interesting, and relevant content. Ensure you update your website with any new services or changes to your business, and keep your blog regularly updated too.
In order to easily add content on a regular basis, your website should be built on a CMS (content management system). At it’seeze Web Design Bristol, we believe that our CMS is the easiest we have ever used. Our website editor is intuitive and flexible, and we offer full training to our clients for their editable websites.
We also offer ongoing face to face and telephone support, as well as an extensive library of videos, so you’ll have no trouble keeping your website up to date and performing well.
2. Work on your SEO
It’s all well and good having great content on your website, but you need to make sure that it can easily be found. By search engine optimising your website, your website will be more visible to search engines like Google, which in turn means it will show up in more searches.
Every time you write a new page, don’t forget to add:
Page titles
Quality content
Alt codes for images
Good meta descriptions
All of which can easily be done using the it’seeze website editor.
3. Grab your audience’s attention
As well as writing great content, it is also worth looking at the use of videos and images in order to engage your audience.
The more quality visual content your website contains, the longer people are likely to spend on it.
With the it’seeze website editor, you can add YouTube and Vimeo videos to your website in seconds, and adding images is really simple too.
4. Ensure your website loads quickly
You only have a few seconds to grab the attention of your audience, and if during that time they are just watching your website load, then you’ve lost them – most likely to a competitor’s fast-loading site.
To make sure your website isn’t slow to load, avoid using large, high resolution images – ideally use JPEG images rather than PNG or GIF, as these are usually smaller in size and will load faster.
Also make sure you have your website hosted on a fast server, such as the ones used by it’seeze Web Design Bristol.
5. Include social media links
Make it easy for your website visitors to find other places to connect with you online, such as Facebook, Twitter, and LinkedIn. Your website should contain links to all these social networks, and they in turn will help you keep your customer base updated and engaged.
On our Max and Commerce sites, it is also possible to add social media feeds to pages, allowing visitors to read your recent social media posts without even leaving your website.
6. Share your website content
If your visitors are finding the information you are creating useful, then they may well know other people who would find it useful too – so make sure you allow them to share it.
Create buttons for sharing your blog posts or website pages on Twitter, Facebook, or LinkedIn – you may well end up in front of an audience who would never have found your website otherwise.
7. Make your website navigable
There is nothing more frustrating than not being able to find what you want on a website!
As web designers in Bristol, we are always hearing people say how frustrating it is not being able to locate basic information on a website.
Think about how your website is laid out and ensure the navigation is easy to use. If it is not easy to use, change the names of or move your website pages if need be – again, this is easy with the it’seeze website editor!
Next steps...
So, if you would like your website to work harder for you, get in touch with us at it’seeze Web Design Bristol and see if we can help you put together the perfect website for your business.
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