When mastering local SEO, a Google Business Profile may be the most important aspect to get right. It has, to marketers, become essential to business success.
You can view our own Google Business Profile for it’seeze Web Design Bristol for inspiration on how a fully optimised listing should look.
Why is a Google Business Profile important for a small business?
One of the main reasons why a Google Business Profile is so important for a small business is that it significantly boosts your online presence. This isn’t just in online search engine results but also gives Google’s search bots plenty of information about your company; this means ranking. Let’s look at the key benefits:
Your company will appear on Google Maps and in Google Local Pack listings.
It makes your company very visible online and helps you to rank higher in search engine results pages (SERPs).
Your customers can leave reviews about their experience with your company.
It provides vital company information and valuable insights for your customers and Google’s ranking bots.
It drives traffic to your website to boost conversions and sales.
It’s easy to claim and set up your profile page, and it’s free.
How to keep your Google Business Profile optimised
A Google Business Profile is an absolute must for small businesses looking to make the most of local search engine optimisation. But maintaining it is the key to continued success. Here are some simple ways to keep your Google Business Profile optimised.
Complete all sections – make sure you fill out every section on your Google Business Profile. This provides your customers with as much information as possible and helps with your SEO ranking.
Accuracy is crucial – you must ensure that every bit of information on your profile is correct and aligns with your physical store. For example, the company name on your signage must match that on your Google Business Profile.
Category relevancy – when setting up your profile, you must choose a business category that identifies your business online. There are more than 3,000 categories, so be precise. If you offer more than one primary service, such as website design and SEO, use the secondary category section to double your chances of appearing in relevant searches.
Add all attributes – your attributes are your business’s unique selling points which differentiate you from competitors. By selecting the relevant attributes, such as wheelchair access (if you have a physical store), you increase your visibility in more specific searches.
Don’t forget to add pictures – pictures really do speak a thousand words online. High-quality, optimised photos build trust, demonstrate legitimacy and boost your SEO ranking. Be sure to include ALT text and captions for each image, and keep your gallery fresh by updating when things change.
Gather reviews - 98% of customers will read online reviews before they buy a product. As well as gathering reviews, you should always reply to reviews, whether positive or negative, to show you care and build trust. You can see how we handle reviews on our Google Business Profile for it’seeze Web Design Bristol.
Upload products/services – list your products and services clearly on your profile and optimise descriptions so customers know exactly what you offer.
Create online posts – just as you add blogs and content to your website, you can add posts to your Google Business Profile. This provides fresh content, encourages customer engagement and gives Google’s bots more information to work with.
With these simple ways to keep your Google Business Profile updated with fresh, accurate and informative content, you are a long way towards reaching the pinnacle of local search engine optimisation. Take a look at our own Google Business Profile for it’seeze Web Design Bristol to see these tips in action.
Need help with your website and Google Business Profile?
It’seeze Bristol web designers deliver professional website design for start-ups and small businesses. Providing affordable website packages to suit all budgets, we combine our easy-to-use website editor with ongoing expert local support to create easy-to-manage yet engaging websites that are fully SEO optimised for local searches.
We can also help you get the most out of tools like your Google Business Profile, so you can build visibility online and attract more local customers.
Call us today to create the website of your dreams and turn your business into a success.
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