Do You Want to Have a Truly Effective E-commerce Website?
Posted on 1st June 2018
Do You Want to Have a Truly Effective E-commerce Website? Here's how to do it right.
Did you know that according to Smart Insights, by the year 2020, it is predicted that sales from e-commerce will have reached almost £3 trillion? That’s trillion, and not a million. E-commerce websites will be the ‘in’ thing for years, and if you don’t have an e-commerce site or have an e-commerce site which isn’t performing well, it’s time to make some very distinct changes. But although the opportunity to earn is there, you still have to compete with a number of other companies which may be offering the same or similar products as yours. Do you want to stand out from the competition and have a truly effective e-commerce website? Here’s how to do it right.
What are the benefits of a dedicated e-commerce site?
First off, what differentiates an e-commerce site from a standard site? Essentially speaking, an e-commerce site allows your clients to conduct transactions with your business over the net at any time. With a dedicated e-commerce site, you can sell 24 hours a day, 7 days a week, and you can make it easier for customers to locate your products. The process of buying is made much quicker, and you can also benefit from a lower operational and startup cost compared to a brick and mortar shop.
The top considerations
• Considerations in design
Your goal is to give users an experience which is pleasurable. Design your website to be in tune with your brand’s theme and image. Also, you have to think about giving your customers a sense of reliability, professionalism, and trust. There are some general rules for coming up with a great e-commerce website design: don’t be afraid to make use of ‘white space’ so clutter is minimised and think about having customised fonts. Keep your text to a minimum, as long rows or blocks are more difficult to read and try not to overcrowd your website’s homepage. This will only distract your customers.
• A responsive website
A majority of consumer traffic now comes from mobile gadgets and devices, and you should take advantage of this trend, as attested to by our experts in web design in Bristol. If you want to increase traffic as well as sales coming from mobile gadgets, make sure that your design is fully optimised to be responsive across different gadgets. One significant advantage of a responsive e-commerce website is that you can have a higher ranking on search engines like Google. If your e-commerce website isn’t responsive, you could be missing out.
• Good product representation
Lastly, think about how your products are represented on your e-commerce site. Make sure the images of your product are professional, with good lighting, a good focus, and an overall high-quality look. Avoid clutter as well – streamline your product descriptions with bullet points, boxes, and more.
Find out more about the e-commerce websites from it'seeze Bristol - https://www.itseeze-bristol.co.uk/prices/commerce-package/
Image attributed to Pixabay.com
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