Making your ECommerce Website Stand Out
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Competition is undeniably rife in the Internet world, and if you have an e-commerce website which needs revamping, or you are thinking of having one, you need to stay on top of the game and make sure your website stands out.
Many e-commerce websites fail for the simple reason that they weren't properly thought out. Planning an e-commerce website entails careful thought and consideration, and there are different factors which can affect your website's effectiveness and eventual success.
If you're planning an e-commerce website, here are some top tips to remember to make your e-commerce website stand out.
Tell a Story
One sure fire way to help your website stand above the rest is to tell a story. If your product or brand comes with a unique, compelling story, why not share it with your audience? For instance, if you are specialising in organic food items, focus on a message which tells your visitors what started your business and what makes your products different from the rest. Remember that your audience will likely have the attention span of a 5-year old – and if you broadcast a unique story from the start (as soon as they enter your website), you can catch their attention and perhaps encourage them to stay and make a purchase.
Create informative, instructional, how-to videos
In days past, if a customer had a question about a particular product, they had to go all the way to the shop to speak with a knowledgeable salesperson. Today, things are different. All you have to do is go on the web to find the answer. That said, why not create informative, instructional, how-to videos for your visitors? For example, many beauty and cosmetic brands develop videos for tricks and tips on applying makeup and the like, and these videos undoubtedly help them promote and sell their products. You need to do your videos right, however – focus on entertaining and informative videos which can give your audience the answers they need. One significant aspect about videos is that you can also share them on your social media accounts.
Use professional Images
Nothing is as big a letdown as an e-commerce website with bad photos of its products, and we can attest to this as a leading web design company in Bristol.
Good photography is crucial if you want to sell your products online, so don’t underestimate it. Always go for professional photography if you want to showcase your products; high-resolution photos will catch your audience’s attention and give the right impression about your products and brand.
Pay attention to your checkout
But no matter how well thought out your website is when it comes to photographs and images, a unique story, informative and entertaining videos, and so on, it will all come to nothing if you don't have a fast and easy checkout process. Pay attention to your checkout process and make sure your e-commerce website undergoes a thorough process for quality assurance before it goes live. Test it once in a while as well; you never know when some features break down, so you're responsible for checking it occasionally and making sure it works to your expectations.
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