Optimising Your Website? Don't Forget Your Existing Blog Posts

Why Updating Old Blog Posts Matters

Search engines such as Google like to see content that is relevant and up to date – as do visitors to your website.

If someone lands on a blog post containing outdated information, broken links or old images, it can create the impression that the rest of your website may be out of date as well.

Refreshing your existing content can help with the following:

Improve your visibility in search results.

Increase traffic to your website.

Keep visitors engaged for longer.

Strengthen your internal linking.

Generate more enquiries from your website.

Make better use of the content you've already invested time creating.

What Should You Check?

Here are a few things worth reviewing when updating older blog posts.

Read through the article and ask yourself:

Is everything still accurate?

Have there been any changes in your industry?

Could you explain something more clearly?

Even small updates can help keep your content relevant.

Add Additional Relevant Information

Perhaps you've gained more experience since writing the original article or have answered similar questions from clients.

By adding extra sections or expanding on certain topics can make your content more valuable and comprehensive.

Improve the Formatting

Most people read websites differently to other text - they scan them rather than reading every word.

If you’ve not already done so you can make it easier to read blogs by breaking content into:

Short paragraphs

Clear headings

Bullet points

Numbered lists

It makes it much easier for visitors to find the information they need!

Add Internal Links

Adding links to relevant pages helps your website visitors explore your website more efficiently and also supports your SEO.

Have you created new service pages, blogs or case studies since publishing the original blog?

For example, if I’d written a blog about website redesigns, I would look to link to my web design services page or a recent case study.

Update Your Images

Images can quickly become dated so refreshing screenshots, photographs or graphics helps keep your website looking current and professional. Don’t forget that you cannot just take any images from Google for your website, make sure you have the rights to use them – there are some great website with free to use options, and your own photography can make the website more personal.

Review Your Call-to-Action

Your business goals might have changed since you first published the post. Make sure the call-to-action reflects what you want people to do next, this could include:

Book a discovery call.

Download a guide.

Read a case study.

Get in touch for advice.

Optimise the Page Title and Description

Your page title and meta description are often the first things people see in Google.

By updating these, you can improve click-through rates and help attract more relevant visitors to your website.

Include Relevant Keywords Naturally

It's worth checking whether there are additional keywords and phrases that people may be searching for - the key is to include them naturally within the content rather than forcing them in. Good SEO is about creating helpful content for people first, with search engines following behind.

Small Changes Can Make a Big Difference

Don’t forget that you don't always need to start from scratch to improve your website - sometimes the biggest gains come from making better use of the content you already have.

So before writing your next blog post, take a look through your existing ones. A few simple updates could help improve your rankings, provide a better experience for visitors and generate more enquiries from your website.

Make Sure Updating Your Website Doesn't Become Expensive

Keeping your website up to date shouldn't mean paying large fees every time you want to make a small change. Having a website that you can easily update yourself gives you the flexibility to add news, publish blogs and keep your information current whenever you need to. And if you'd rather leave it to someone else, it's important to work with a web design company that won't charge excessive amounts for simple updates. At it’seeze Web Design Bristol, we believe website support should be straightforward and affordable, which is why we're always happy to help our clients keep their websites fresh without the eye-watering bills that some businesses experience.