By now, many of us are familiar with the term digital transformation, which is essentially harnessing the power of technology to deliver enhanced customer experiences, and improved business practices, generate better corporate strategies and promote business growth. The adoption of digital technology has changed the focus on customers and what they want, such as mobile-friendly, instant online access, sustainability and support for the environment. 

 

To remain competitive, companies must adopt and adapt to the latest innovations to enhance customer satisfaction. At the same time, digital technology is boosting internal and external communication and collaboration. The latest innovations are helping teams to work more closely together, creating a seamless customer experience and increasing productivity. 

Click on this text to edit it. 

As we near the end of this year, businesses are looking into 2024 and the predicted digital trends. New technologies are evolving fast, and staying ahead to boost your digital capabilities will be crucial in remaining competitive. 

 

Not all technology is appropriate for your business, so it’s important to assess and evaluate whether you need it rather than adopt the technology because it’s the latest trend. So, here are our top digital trend tips to help you decide. 

1. Generative AI. AI is taking a leap forward into the next generation in that artificial intelligence is now helping machines to create human-like work. ChatGPT started the trend, and this will continue to grow and develop next year. One of its key areas of use is content creation where generative AI is putting the art of storytelling at everyone’s fingertips. 

 

2. Devices are getting smarter. We’re all used to the current crop of smart devices, but this trend will continue to grow. This is largely down to AI that is learning to think for us, and this technology is already used in home appliances, wearables, smarter work devices and even home robots. For businesses, their IT departments are the ones that will benefit the most, adding a new level of automation. 

 

3. Datafication. Over the past few years, a business’s data has become more valuable, with more emphasis on ensuring it is stored securely, safely and correctly. Datafication is transforming all our data into data-powered software, and devices, to modify and simplify the technology we use every day. 

 

4. 3D printing. Not necessarily new; some industries use 3D technology for printing. However, the technology is becoming more mainstream, particularly in the biomedical, healthcare, industrial and data sectors. Being able to print a real object directly from a printer allows many types of businesses to launch new products within a matter of days or weeks, rather than months or years. 

 

5. Innovative energy solutions. With the ever-increasing demand worldwide to be more sustainable, greener, and save our climate, the type of energy used and renewables are at the forefront of every business. New energy solutions that are innovative and technology-led, such as electric batteries for cars, solar and wind power, as well as other renewable sources, are helping businesses reduce their carbon footprint, minimise waste and turn to renewable energy. 

 

6. Cybersecurity. According to Gartner, 60% of organisations will be using cybersecurity risk as a key determining factor in their business dealings and third-party transactions by 2025. While cybersecurity is not new, it is an evolving digital trend that has to constantly adapt to new threats and a changing security landscape. With more and more interactions and transactions conducted online and remotely, consumers expect businesses to ensure they have the best security measures in place to protect them. 

The digital landscape is forever changing as new, innovative technologies are developed to assist and enhance people’s lives. The challenge for businesses today is not just keeping up with these developments but also deciding which technologies are right for them. 

 

At It’seeze in Bristol, we are your professional web design company specialising in providing affordable, technology-driven website packages for start-ups and small businesses. Combining our easy-to-use and innovative website editor with ongoing expert local support, we build bespoke, high-quality and engaging websites that are fully SEO-optimised for local searches. Call us today to start building the website you deserve to make your business a success.