Top 10 Tips For A Photography Website
If you are a photographer and are looking to have your own website or enhance and improve your current one, you should know that your website will say a lot about your skills and expertise.
It isn’t just a site which clients can visit to know more about you – it’s a place where visitors can get either the right – or wrong – impression about what it is you can do.
If you want your photography site to stand out for all the right reasons, here are the top 10 tips for a brilliant photography website:
1. Choose a priority – and stick with it
When you have a client visiting your website, you want to show them exactly what you are good at in as quick a way as possible.
This means you should showcase exactly what it is you can do – what your expertise is, whether it’s portrait, lifestyle, architecture, food, sports, or product photography. Your visitors should know your focus and speciality from the moment they enter your site.
When you showcase your speciality, make sure to describe it in terms that are easy to understand.
2. Make use of appropriate titles for your gallery
When you already have your niche, you need to create galleries which can showcase this niche or speciality. Create helpful and appropriate names for your gallery.
Here's a hint: try to avoid using generic terms like 'people', 'things', and 'places'. Instead, go for more descriptive titles, such as 'still life', 'food', 'motion', and more.
3. Choose only the most excellent work you have
This clearly goes without saying, but some photographers make the mistake of showcasing all they’ve done without making sure it is of the best quality.
Even if you are emotionally connected to a particular work or you exerted a lot of effort in getting a shot, if it isn’t a high-quality photograph, don’t display it.
The point is, you’re not trying to attract everyone – you are only trying to attract your target market, so start choosing photographs based on this.
4. Come up with a great 'About Me' page
As a photographer, it's not just your portfolio and gallery which will make a difference. Your 'About' page has an impact as well.
When creating your 'About Me' page, stay away from rambling on about your personal experiences – tell your clients what you excel in, how much experience you have, and why they should work with you.
5. Pay attention to your contact info
You can always share your contact info on your site's 'About' page, but this isn't good enough. Make sure to have an obvious 'Contact us' icon on the navigation bar of your website.
Once your visitors click on this, they should be able to see your email address and telephone number immediately.
And here's another important tip: make sure your email address is a professional one and that it is attached to your domain name. For instance, if your domain name is www.tomsmithphotography.com, then your email address should be email@example.com.
6. Always think about your client
Consider your client first and foremost. This means having a website with large and bold images, easy navigation, and accessible answers to your clients' questions.
Your clients don't have all the time in the world to read about you and review your level of work and experience, so present them with the information they need right away.
Make your galleries easily navigable with keyboard navigation as well as on-screen buttons, and stay away from splash pages, loading bars, 'cute' copy, and fancy animation.
7. Create your own blog
Writing a blog is a great way to have your photography website stand out. It not only keeps your site fresh and updated, but it also gives your clients more insight into your work and what you can do for them.
In your blog, you can share your latest photos, share insights and tips, and so on. By creating a blog, you are also improving the SEO of your site which will impress your clients.
8. Add client feedback, testimonials, and reviews
If you want to give an even better impression of the kind of work you do, you would do well to include client feedback and reviews, especially positive ones.
9. Pay attention to your home page
If you have new photos to showcase, why not add them to your home page?
Your website’s home page will have to reflect your work and skills, and it plays an important role as it’s often the first page your visitors will see.
You can also update your home page regularly with new designs, lightboxes, sale banners, quotes, and so on.
10. Take advantage of useful extra features
Your website will stand out even more with the inclusion of some well-thought-out features to improve the overall user experience.
Examples include a map to show potential customers where you are based; social media feeds to help people find and follow your accounts on networks such as Instagram and Facebook; and a review widget that pulls in your star ratings from platforms such as Trustpilot or Google.
If you are searching for a reliable Bristol web design company to create your photography website, it'seeze Web Design Bristol are here to help. Why not take a look at our extensive website portfolio or get in touch with our friendly team to learn more about our affordable web design services.
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