Ecommerce Website Case Study - Boca Sports
it'seeze Web Design Bristol created an ecommerce website with a shop for BOCA Teamwear who are based in Brislington, Bristol.
Boca Teamwear came to it'seeze Website Design as they were frustrated with their existing site for the following reasons:
They struggled to edit it and therefore could not update items in the shop or contact details etc.
There were poor quality images that could not be replaced
The design was old and outdated
They were not selling enough on their current site
They were also looking for a webshop with a powerful search function as they had many items they wished to add to the shop.
The fact that we are a local web design company based in Long Ashton, Bristol, was also a bonus for them as we offer face to face support and training.
The original website
(Click the images to expand)
The new website design
The new website had all of the functionality they requested - from rotating banners at the top of the page to a clean and clear navigation system for the shop which allowed users to find the products they were looking for quickly and easily. We used a number of their own images in the sliding banner as well as stock images that we provided for the client.
Once website visitors were on the correct pages there were appropriate filters within the shop to help visitors find what they were looking for. All of this functionality was included within the basic cost of the it'seeze Shop package.
We trained the owners to edit their new site, including the ability to use SEO and appropriate descriptions on all the items within their shop, which meant that they very rapidly had far greater visibility on Google than they did on the old website.
The new website also helped the owners advertise the club shops that they provided kit for, and these are now added to on a regular basis.
Boca Teamwear's new website (click to enlarge images)
Client feedback for Boca Teamwear website
“Our old website was outdated and customers had problems placing orders through it. The setup for our new website was easy and straightforward and was completed within just a couple of weeks.
The improvements have led to us taking more orders on our new website in one year than we took in the previous 10 years.
I can add new products to the website with just a few clicks. It’s a lot less time consuming than on our old website.
I’d highly recommend an it'seeze website especially as the support we have received has been excellent. Someone is always available to help.” - Brad, Boca Teamwear
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