How to Increase Your Website Conversions Using Colour
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Not many of us may be aware of it, but colour has a lot of impact on the way we feel and think, including when it is used on a website...
When we see a colour, it connects with our brain’s hypothalamus, and the hypothalamus, in turn, is able to send a myriad of signals to our pituitary glands through to our endocrinal system and on to our thyroid system. Our thyroid system then releases a bunch of hormones, and these hormones can cause changes in our moods, emotions, and eventually, behaviours. In fact, research has shown that about 90% of our assessment of products is related to colour. In other words, we can choose to purchase a product or acquire a service based on colour. So, if you have a website and would like to increase your website conversions, here’s how you can use colour to your advantage.
However, you can’t just make use of the colours you think your clients want, and we can attest to this as your premier web design company in Bristol. The colours you choose will need to be used in the proper way, at the correct time, and for the right purpose.
Top tips on using colour for your website
If you have a target audience comprised mostly of women, you should know that they aren’t really attracted to the colours orange, brown, or grey. Instead, many women prefer green, purple, and blue. On the other hand, if your target audience is comprised mostly of men, you should be aware that men often go for the colours blue, black, and green, and don’t much like the colours brown, purple, or orange.
If you would like to cultivate and enhance the trust of your customers, make use of the colour blue. Blue is an oft-used colour, and for good reason, since many individuals simply like the colour. Blue often stands for peace, loyalty, trust, and order, and it’s a favourite colour of many corporate companies. Blue also makes us feel calm and serene and contributes to a feeling of orderliness. One prime example of the colour blue fully utilised by a global brand? Facebook. Still not convinced? Think of PayPal as well.
A word of warning on the colour blue, however: if you are marketing various food products, it won’t be advisable to use it. Blue should never be utilised if you are selling food or food products. In fact, dieters make use of blue plates, so they can avoid eating too much. This may stem from the evolutionary belief that the colour blue is often associated with or connected with poison.
You can make use of the colour green if you are a company geared towards environmental consciousness or if you are marketing products made for the outdoors. Green also stands for nature, and it is known for enhancing creativity. But there’s another fact you should note about the colour green: it can also be a great choice as a call to action.
Of course, there are other colours from which you can choose, but it’s important to study them and their emotional and psychological effects first. If they complement your target and goal for your website, then by all means, utilise them. Good Luck!
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