New Website for Jacob's Finest
Back in May we were privileged enough to meet the new owners of Jacob’s Finest, as they asked us to build a new website for them.
We met the proprietors in Portishead, and were immediately struck by their ambition, drive, and energy – always a great combination when working with clients.
As a couple, they had decided to leave well-paid, professional jobs in the South East and relocate to Bristol in order to take over an existing family business – Jacob’s Finest.
Jacob’s Finest produce and sell artisanal, vegan falafels that are both nut and gluten free.
They supply both in bulk and in retail packs to distributors, retail shops, and delis, and also sell them in markets not only in Bristol, but throughout the UK.
The old website:
There was already an existing website for the brand, but this was outdated and uninspiring, so a new design was required to help the business garner interest from potential buyers and build its reputation as a supplier of healthy, artisanal food.
The main requirement was for the new website to have a rustic feel, with a neutral colour palette and an emphasis on wholesome, natural ingredients. This led our design team to create the site in an array of muted brown tones, with plenty of patterned backgrounds and rough edges to heighten the earthy quality of the design.
Typography also plays an important role within the design - we selected a combination of bold fonts and script style typefaces to ensure that every heading stands out from the page and commands attention.
The new website:
When visitors first land on the home page, they are welcomed by a full-screen banner featuring the company name against a plain background. This aids with brand awareness and adds a premium feel to the site, with the simplicity of the design highlighting the key message that the falafels are made with all-natural ingredients. This banner also contains an animated arrow encouraging visitors to scroll down, as well as several botanic illustrations.
These illustrations are a subtle way of further differentiating the products on offer – falafels are typically made with either chickpeas or fava beans, and Jacob’s Finest use UK-grown fava beans for all their creations. The illustrated beans therefore help to inform potential buyers of this detail straight away. They also reinforce the organic nature of the falafels, with additional illustrations of other ingredients dotted throughout the site.
The end result is a professional website with a warm, authentic, and unique look and feel to it, providing Jacob’s Finest with an engaging online presence to grow their business with.
Visit the new website here.
Other services we provide:
In addition to the website, we also helped Jacob’s Finest move their emails over to us, provided a free SSL security certificate, and now back up their website on an ongoing basis.
We also provide help and support as required, and are looking forward to doing a training session with them in order to help them use the unique it'seeze website editor to help keep their site updated.
What the client thinks:
"Suzy worked patiently with us, understanding our needs and expectations and delivering on time. She is extremely proactive and highly professional.
The transition from our old website to the new one - and the transfer of emails - went smoothly thanks to Suzy. She explained everything in detail and gave us clear instructions for the transition."
Paul, director at Jacob’s Finest
Tagged as: Case Study
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